No one wants to pay a fortune for a data plan on their phones. However, have you ever considered how much you are paying for your home data plan? Few ever think about it because most home Internet access plans never exceed the data limits in the fine print. One major cable company offers service at a 300 gigabyte per month cap. They can charge you when you go over that, but are not enforcing it much. As more devices get connected to the Internet in our homes, the need for low cost high speed Internet will increase.
My local cable provider charges an extra ten bucks when we go over 250 gigabytes, and we do go over that amount some months. I got a bit fed up with the extra charges so I looked for a better low cost high speed Internet option. When I talked to a rep on the phone at our cable company he said that there are families going over a terabyte of data every month! That is a huge amount for a home to be using. He said they had to cap the data amount to reduce strain on their system.
I think the companies providing Internet service will have to adapt. The data hungry devices and prevalence of all things video will just consume more data. Now people want to see it in HD and that uses even more data. When the Internet usage was just email and web browsing, the data usage was not that much. Now practically every one of us has two or more devices each that access the Internet at all times getting push information and other updates. The winners in the Internet service providing will be the ones that can provide stable low cost high speed Internet with high or no limits on bandwidth.